Finishing touches that help complete your overall design concept.
The 4 Keys
Today's foodservice customers look for and even expect a richer buying experience. They want to feel good about the money they spend, and you can use merchandising to set a consistent mood, look, and feel that appeals to all your customer's senses. Your products, signage, displays, sounds, and smells can create an atmosphere that will interest your customers. Draw their attention to where you want it and engage them with your product.
The correct use of color is the most eye-catching element of merchandising. it's the fastest and easiest way to attract customers to your product and encourage them to make a purchase. Every color triggers a specific response, so knowing what colors to use and where is vitally important.
It's difficult for customers to differentiate between products when everything is at the same height. By varying the elevation of your products and displays, you can help your customers find what they are looking for quickly and easily, as well as enhance their overall experience.
Using contrast with textures, heights, and colors is another opportunity to further merchandise your product. As always, the key is to draw your customer's attention to the product, encourage a purchase, and improve the customer experience.
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